The idea of preserving a cultural landscape seems good, at first. But could act of actually preserving a cultural landscape in fact be negative for the culture of a landscape? In the case of Quito, Ecuador the city and the country are honored to be one of the first UNESCO World Heritage Cities and pride themselves in their architecture. However, this label has also created a symbolic dam for most new types of development, skirting new buildings to the edges of the city and leaving the historic center unable to change in order to fit the changing needs of their society. In this case, isn’t the label of cultural landscape negatively impacting the future potential of the city to stay culturally relevant?